Everon

Purpose beyond the sheets
Everon, a well-loved bedding brand, has been a household name in Vietnam since its founding in 1999. Despite its reputation for quality and widespread recognition, the brand recognised the need to stay relevant to an emerging class of modern Vietnamese consumers, soon expanding into home wear and lifestyle goods with a more contemporary aesthetic. This new chapter called for a refreshed identity that better reflected its modern direction and to reconnect with today’s demographics and their changing needs.

Curating a space for everything
A key part of moving into this territory was recognising that the nature of living has shifted. No longer just a place for rest, the home now plays many roles beyond its traditional uses. It is a space for sleeping, a space for reading, a space for dreaming—a space for everything. Everon needed to adapt to this multifaceted reality, stepping into the role of a curator for growing spaces. This led to the development of a new brand purpose: Make space to give space.

In this transition, it was crucial to honour what made Everon beloved across generations. While the new Everon is designed to meet ever-changing needs, its enduring qualities—unmatched product quality, trusted heritage, and long-standing legacy—remain front and centre.

Translating legacy to lifestyle
This balance between modern relevance and timeless trust is captured in the new logo type, which features a lock-up with “Est. 1999” to immediately reinforce its legacy and continued presence in Vietnamese homes. To support Everon’s brand evolution, we also developed a type-driven graphic system that balances clarity with emotion. The tagline, for instance, is designed to be justified seamlessly to various placements and applications, ensuring brand consistency and readability across all formats. Further evoking a sense of comfort and openness, the art direction embodies the essence of softness, comfort, and warmth, creating an inviting atmosphere that celebrates individuality and personal expression. Complemented by new brand colours Everon Cream and Everon Green, the brand’s new lifestyle visuals are intimate yet spacious, their composition reflecting the ethos of making space to give space.

Everon’s new product packaging also puts its refreshed, type-focused logo front and centre. Beyond showcasing the updated brand, the bold name treatment serves as a kind of mobile advertisement—imagine a packed Everon-branded box strapped to the back of a motorbike weaving through Ho Chi Minh City.