ROAM

ROAM is a new essentials line born from the spirit of exploration and being on the move. A playful fusion of the functionality of techwear and the comfort of everyday apparel, ROAM embodies the freedom to wear clothes that take you anywhere. Our scope extends across all touch points—naming, branding, packaging, art direction, film, and social.

Every wear, everywhere
We distilled a new ethos for ROAM’s distinct vision: Every wear, everywhere. ROAM redefines basics with story and style—the “every wear” experience elevates the fast-paced urban lifestyle, offering comfort and quality clothing that transitions seamlessly from work to play. Their tongue-in-cheek name, ROAM, reflects the dynamic life of the contemporary individual, always prepared for wherever life takes him.

Celebrating the everyday
Rather than shying away from life's rough edges, ROAM is all about capturing the everyday, remixing the familiar, and challenging the status quo. Our design language takes cues from the everyday, utilising a dot system reminiscent of perforated planners and notebooks. These visuals gesture to the form and function of everyday essentials, and serve as a frame for imagery and text to roam freely within it.

Our campaign and art direction also showcases people wearing ROAM in a variety of everyday scenarios, at different times of day, and in diverse locations, reflecting the brand's "Every wear, everywhere" ethos.

Since wrapping up our branding and campaign efforts, the brand has enjoyed continued growth, including winning the Best Brand Image Award at the 2024 Hong Kong Designers Association (HKDA) Brand Design Awards. True to its identity, the brand has made its way into major fashion destinations like Galeries Lafayette and K11 Art Mall. We’re thrilled to see our branding and strategy come to life, being a key driver in the brand’s success, and we look forward to what the team at ROAM will accomplish next.