SUNN

SUNN is an urban lifestyle brand based in Bangkok that champions Southeast Asian diversity. Guided by the lens of sustainability, their products are as responsibly produced as they are beautifully designed.Rejecting the notion that more is better, the brand’s mission is to curate a wardrobe of unseasonal, versatile staples that one can cycle through—pieces that stay in constant rotation.

Unseasonable staples for every cycle
The name ‘SUNN’ was originally inspired by the tropical Asian plant, sunn hemp, but later evolved to symbolise the Sun itself—empowering individuals to find their glow, radiate confidence, and express their true selves.

Partnering with the brand, we played a key role in crafting an identity that embodied SUNN’s playful yet purposeful spirit. Through packaging design, social media, website design and launch campaign, we crafted SUNN as an expressive and tongue-in-cheek brand, bringing the energy of Bangkok’s youth culture to life.

Invigoration through expression
At the heart of the brand’s DNA is the carefree, adventurous spirit of its co-founders. This ethos is captured in the hand-drawn, bubble-like logo, paired with the tagline “Orbiting Down Time, Glow Time, and Play Time.” The logo and tagline evoke the brand's concept of rotations while echoing the cosmic movement around the Sun, symbolising the cyclical nature of time. This imagery also mirrors the dynamic flow of Bangkok’s rich urban playgrounds.

Through our creative direction and design, we brought to life a brand that resonates with Bangkok’s youth culture—bold, expressive, and rooted in a modern, sustainable lifestyle.