Practice Theory — Branding, Design & Art Direction

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QCP Capital

Economic Development Board

Singapore Art Week 2022

Moyem Medical Aesthetics

Covenant Capital

SUTD Forming—Unforming

SUNN

Streets of Hope

Loy Kee Best Chicken Rice

When Cooking Was A Crime

Suddenly Turning Visible

ET:LAB

MORROW Architects + Planners

Gillman Barracks

Gillman Barracks Wayfinding

VOOM

Beachbody

DE:VOTED

START at Gillman Barracks

Wak Hai Cheng Bio

Singapore Biennale

Bzu Bzu

Productive Pyongyang

Araki

Breathe Pilates

UNIQLO AIRism Campaign

UOB SOY 2018

Art After Dark 2020

Ommer

Daido Moriyama Exhibition

Discipline The City Campaign

Discipline The City Fascicle

Studio Juju

AMOK

MES56 Exhibition

Singapore International Photography Festival

DECK Journal

Before It All Goes

Dark Cities

The Bizarre Honour

Light Within Ink

End, is the starting point of our departure

Arrive

Club Berlin

Supplies & Co.

This website and all of its content: text, graphics, audio, video, photos and other data (collectively, ‘Content’) are the copyrighted works of Practice Theory Pte Ltd and/or various third parties. The content is for your personal and non-commercial use only. You may not download our content for commercial purposes without prior written permission of Practice Theory Pte Ltd. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

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Practice Theory designs brand identities, campaigns, publications, websites and environmental spaces for clients who value the communicative and discursive power of design. The studio’s scope of work extends further through a rich network of collaborators that includes photographers, directors, architects, front- and back-end developers, and writers. We engage in these collaborative efforts to create meaningful content and brand assets for our clients.

Our design process is informed by research, contextual understanding and an acute awareness of cultural signifiers. We see good design as the perfect negotiation between concept, content and form—this allows us to produce work that is engaging, relevant, and of high production value.

Practice Theory is a design studio based in Singapore, and are certified by Enterprise Singapore as Professional Management Consultants.

4B Lorong 32 Geylang
Singapore 398267

studio@practicetheory.com.sg
@practice.theory

Our Services
Art direction
Brand and digital strategy
Brand and visual identity
Campaigns
Content strategy and creation
Copywriting
Editorial design
Exhibition design
Graphic design
Information design
Signage and wayfinding
Spatial design
Websites

Selected Clients
AMOK
Andaz Singapore
The Arts House
Beachbody Gear
BNP Paribas
City Development Limited
DECK
Enterprise Singapore
Gillman Barracks
Goethe-Institut Singapore
Lekker Architects
Morrow Architects & Planners
Quantum360
Saturday Kids
The Substation
Studio Juju
Studio Periphery
SUTD Architecture and Sustainable Design
The Sandwich Shop
UNIQLO
UOB Privilege Banking

Our Services
Art direction
Brand and digital strategy
Brand and visual identity
Campaigns
Content strategy and creation
Copywriting
Editorial design
Exhibition design
Graphic design
Information design
Signage and wayfinding
Spatial design
Websites

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