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Suddenly Turning Visible 
Suddenly Turning Visible 
Suddenly Turning Visible 
Suddenly Turning Visible 
ET:LAB 
ET:LAB 
ET:LAB 
MORROW Architects + Planners 
MORROW Architects + Planners 
MORROW Architects + Planners 
MORROW Architects + Planners 
Gillman Barracks 
Gillman Barracks 
Gillman Barracks 
Gillman Barracks Wayfinding 
VOOM 
VOOM 
VOOM 
Beachbody 
Beachbody 
Beachbody 
DE:VOTED 
DE:VOTED 
DE:VOTED 
START at Gillman Barracks 
START at Gillman Barracks 
START at Gillman Barracks 
Wak Hai Cheng Bio 
Wak Hai Cheng Bio 
Wak Hai Cheng Bio 
Wak Hai Cheng Bio 
Singapore Biennale 
Singapore Biennale 
Bzu Bzu 
Bzu Bzu 
Productive Pyongyang 
Productive Pyongyang 
Araki 
Araki 
Araki 
Araki 
Araki 
Breathe Pilates 
UNIQLO AIRism Campaign 
UNIQLO AIRism Campaign 
UOB SOY 2018 
UOB SOY 2018 
UOB SOY 2018 
Art After Dark 2020 
Ommer 
Ommer 
Ommer 
Daido Moriyama Exhibition 
Daido Moriyama Exhibition 
Daido Moriyama Exhibition 
Daido Moriyama Exhibition 
Discipline The City Campaign 
Discipline The City Campaign 
Discipline The City Fascicle 
Studio Juju 
AMOK 
AMOK 
MES56 Exhibition 
MES56 Exhibition 
MES56 Exhibition 
Singapore International Photography Festival 
Singapore International Photography Festival 
DECK Journal 
DECK Journal 
DECK Journal 
DECK Journal 
Before It All Goes 
Before It All Goes 
Dark Cities 
The Bizarre Honour 
The Bizarre Honour 
Light Within Ink 
Light Within Ink 
End, is the starting point of our departure 
End, is the starting point of our departure 
Arrive 
Arrive 
Club Berlin 
Club Berlin 
Club Berlin 
Supplies & Co. 
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Practice Theory designs brand identities, campaigns, publications, websites and environmental spaces for clients who value the communicative and discursive power of design. The studio’s scope of work extends further through a rich network of collaborators that includes photographers, directors, architects, front- and back-end developers, and writers. We engage in these collaborative efforts to create meaningful content and brand assets for our clients.

Our design process is informed by research, contextual understanding and an acute awareness of cultural signifiers. We see good design as the perfect negotiation between concept, content and form—this allows us to produce work that is engaging, relevant, and of high production value.

Practice Theory is a design studio based in Singapore, and are certified by Enterprise Singapore as Professional Management Consultants.



4B Lorong 32 Geylang
Singapore 398267

Selected Clients
AMOK
Andaz Singapore
The Arts House
Beachbody Gear
BNP Paribas
City Development Limited
DECK
Enterprise Singapore
Gillman Barracks
Goethe-Institut Singapore
Lekker Architects
Morrow Architects & Planners
Quantum360
Saturday Kids
The Substation
Studio Juju
Studio Periphery
SUTD Architecture and Sustainable Design
The Sandwich Shop
UNIQLO
UOB Privilege Banking
Our Services
Art direction
Brand and digital strategy
Brand and visual identity
Campaigns
Content strategy and creation
Copywriting
Editorial design
Exhibition design
Graphic design
Information design
Signage and wayfinding
Spatial design
Websites
Selected Clients
AMOK
Andaz Singapore
The Arts House
Beachbody Gear
BNP Paribas
City Development Limited
DECK
Enterprise Singapore
Gillman Barracks
Goethe-Institut Singapore
Lekker Architects
Morrow Architects & Planners
Quantum360
Saturday Kids
The Substation
Studio Juju
Studio Periphery
SUTD Architecture and Sustainable Design
The Sandwich Shop
UNIQLO
UOB Privilege Banking

Our Services
Art direction
Brand and digital strategy
Brand and visual identity
Campaigns
Content strategy and creation
Copywriting
Editorial design
Exhibition design
Graphic design
Information design
Signage and wayfinding
Spatial design
Websites


This website and all of its content: text, graphics, audio, video, photos and other data (collectively, ‘Content’) are the copyrighted works of Practice Theory Pte Ltd and/or various third parties. The content is for your personal and non-commercial use only. You may not download our content for commercial purposes without prior written permission of Practice Theory Pte Ltd. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
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