We work with brands and organisations across South–East Asia to find their voice, place and purpose.

Who we are

Practice Theory is a branding and design agency founded in 2015. Together, we are a group of designers, strategists, art directors, and creative producers with offices in Singapore and Ho Chi Minh City.

Across diverse capabilities that encompass branding and strategy, digital experiences, printed matter, and moving images, our work is guided by the belief that design can instigate meaningful change and shape culture in enduring ways.

Shaping culture in all we do.

How we think

Culture is more than a buzzword—it serves as the foundation for our creative approach and strategic outlook. We are both keen observers and active participants, thriving at the centre of an ever–evolving landscape.

Culture is also rooted in the shared practices, habits, and values that forge a society or organisation’s identity. This understanding informs our work, allowing us to use design’s transformative ability to deliver projects that connect with audiences today—and defines what comes tomorrow.

We create experiences that you can proudly stand for.
Not just buy into. 

What we do

Art Direction
Brand Strategy
Brand Identity

Brand Campaigns
Content Creation
Content Strategy

Creative Direction
Editorial Design
Exhibition Design
Graphic Design
Information Design

Motion Design
Packaging Design
Print Consultancy
Signage and Wayfinding
Spatial Design
Website Design

We’re recognised by TÜV SÜD as Singapore Certified Management Consultants (SCMC). This allows us to be certified consultants for the Enterprise Development Grant (EDG). Please contact us to find out more.

From Singapore’s Economic Development Board to one of the world’s leading integrated healthcare providers, we’ve had the privilege to work with some of the most forward–thinking brands and institutions. Along the way, we’ve also been recognised globally for the good work that we do.

Selected clients

Andaz Singapore
Art Central Hong Kong
B.P. de Silva Holdings
Beachbody Gear
Breathe Pilates
DesignSingapore Council
Enterprise Singapore
Gillman Barracks
Goethe–Institut Singapore

IHH Healthcare
Jom Media
LASALLE College of the Arts
Lekker Architects
MORROW Architects & Planners
National Arts Council
National Gallery Singapore
Office for Space Technology & Industry Singapore

QCP Capital

Saturday Kids
Studio Juju
Studio Periphery
Singapore Economic Development Board
Singapore University of Technology and Design
The Arts House
The Substation

UOB Privilege Banking


Selected Awards
Golden Pin Design Award
President*s Design Award (Finalist)
Tokyo Type Directors Club
The One Show

Selected Features
Buro 24/7
Design 360º
Design Everywhere
It’s Nice That

Selected Talks/Lectures
Asia Pacific Architecture Festival 
GA Forum & Global Cultural Awards
LASALLE College of the 
NAFA SOAD Lecture Series 
Wallpaper* Open Studio


This website was designed and developed in close collaboration with OKOK Services.

© Practice Theory 2023

Practice Theory