We work with brands and organisations across Southeast Asia to find their voice, place, and purpose.
Who we are
Practice Theory is a branding and creative agency founded in 2015, with offices in Singapore and Ho Chi Minh City. Together, we are a group of designers, strategists, art directors, and creative producers.
From branding and strategy to digital experiences, printed matter, and moving images, we design to excite, unite, and find purpose.
We know what it means to be different.
How we think
This shapes how we think, create, and tackle every challenge. That’s why we work alongside clients who are ready to go beyond the ordinary, define their unique identity, and make a brave statement in their industry.
Our approach is guided by three principles:
Story
Organisations are human structures built on story. We start by tapping into this narrative—it is the backbone of our work, guiding everything from strategy to execution across various touchpoints.
Strategy
Strategy is the pursuit of clarity. We cut through the noise and tackle the tough questions to uncover why you exist and what sets you apart.
Design
Design is our tool for resonance. We deliver exceptional craft and innovative thinking to help our clients deliver lasting impact.
Bold ideas, elegant thinking, and rigorous craft.
What we do
Art Direction
Brand Strategy
Brand Identity
Brand Campaigns
Content Creation
Content Strategy
Copywriting
Creative Direction
Editorial Design
Exhibition Design
Graphic Design
Information Design
Motion Design
Packaging Design
Print Consultancy
Signage and Wayfinding
Spatial Design
Website Design
We’re recognised by TÜV SÜD as Singapore Certified Management Consultants (SCMC). This allows us to be certified consultants for the Enterprise Development Grant (EDG). Please contact us to find out more.
From Singapore’s Economic Development Board to one of the world’s leading integrated healthcare providers, we’ve had the privilege to work with some of the most forward–thinking brands and institutions.
Selected clients
AMOK
Andaz Singapore
Art Central Hong Kong
Artificial—Architecture
Beachbody Gear
Breathe Pilates
B.P. de Silva Holdings
DECK
DesignSingapore Council
Enterprise Singapore
Gillman Barracks
IHH Healthcare
Jom Media
LASALLE College of the Arts
Lekker Architects
Meta
MORROW Architects & Planners
Mount Elizabeth Hospital
National Arts Council
National Gallery Singapore
National Heritage Board
NTUC First Campus
Office for Space Technology & Industry Singapore
Office of the Mufti
QCP Capital
ROAM
Sedar Properties
SG Brand Office
Singapore Economic Development Board
Singapore Institute of Architects
Singapore Polytechnic
Singapore University of Technology and Design
Spatial Anatomy
Studio Juju
Studio Periphery
The Better Diamond
UNIQLO
UOB Privilege Banking
World Express
Along the way, we’ve also been recognised globally for the good work we do.
Recognition
Selected Awards
D&AD
Golden Pin Design Award
President*s Design Award (Finalist)
Tokyo Type Directors Club
The One Show
Selected Features
Buro 24/7
Design 360º
Design Everywhere
It’s Nice That
Viction:ary
Design Anthology
Branding in Asia
Brands Vietnam
The Design Society
Journal Singapore
Selected Talks/Lectures
Asia Pacific Architecture Festival
GA Forum & Global Cultural Awards
LASALLE College of the
Arts
NAFA SOAD Lecture Series
Wallpaper* Open Studio
Credits
This website was designed and developed in close collaboration with OKOK Services.
© Practice Theory 2024