DECK 2015—2018

A body of work for Southeast Asia's leading photographic arts centre



Year 2015—2018
  • Visual Identity
  • Art Direction
  • Exhibition
  • Campaign
  • Print
  • Motion
  • Editorial

DECK is a contemporary institution that nurtures new ideas and thinking in photography arts. Built with the support of the local community, DECK dedicates its space to the development and promotion of visual literacy, serving as a conduit between artists and the public. With curated year-round exhibitions, education programmes and artist residencies, DECK champions diversity in the scene, presenting all facets of photography arts to the widest possible audience.

From 2015 to 2018, Practice Theory worked regularly with the team at DECK to craft unique visual identities for the institution’s various exhibitions. The commissioned identities were guided by two directives: (1) To develop distinctive visual language authentic to the featured artists and (2) to explore the communicative power of photography through the complex interplay of text and image.

This collection represents a diverse selection of the graphic output produced for DECK during our 4-year run with the space. Ranging from type-driven expressions where images are completely concealed, to photo-driven identities where the works speak for themselves, these projects demonstrate different approaches towards utilising photography in the branding of photography arts. Through the various identities, we chart the evolution of DECK as pillar for photography in Singapore, as well as reflect upon our relationship with an art gallery that served as our visual playground for graphic experimentation in the studio’s earlier years. 

Undescribed #1, 2016

Daido Moriyama: Prints and Books, 2016

The Photograph as Atlas, 2016

The History of Boys: the MES 56 and Beyond, 2017


TARGETS by Herlinde Koelbl, 2018

Undescribed #3, 2017

Undescribed #7, 2022

6th Singapore International Photography Festival: Open Call, 2018

6th Singapore International Photography Festival, 2018

Practice Theory