Practice Theory designs brand identities, campaigns, publications, websites, and environmental spaces for clients who value the communicative and discursive power of design. The studio’s scope of work extends further through a rich network of collaborators that includes photographers, directors, architects, front- and back-end developers, and writers. We engage in these collaborative efforts to create meaningful content and brand assets for our clients.

Our design process is informed by research, contextual understanding and an acute awareness of cultural signifiers. We see good design as the perfect negotiation between concept, content and form—this allows us to produce work that is engaging, relevant and of high production value.

Practice Theory is a design studio based in Singapore.

Our Services

Art direction, Brand and digital strategy, Brand and visual identity, Campaigns, Content strategy and creation, Copywriting, Editorial design, Exhibition design, Graphic design, Information design, Signage and wayfinding, Spatial design, Websites

Selected Clients

The Arts House, Beachbody Gear, BNP Paribas, City Development Limited, DECK, The Glasgow School of Art (SG), Goethe–Institut Singapore, IE Singapore, OCBC Bank, Quantum360, The Substation, Studio Juju, Studio Periphery, SUTD Architecture and Sustainable Design, The Sandwich Shop, UOB Privilege Banking