+ More Information
Practice Theory was commissioned to create the Open Call campaign for the 6th Singapore International Photography Festival (SIPF). Marking a decade since the festival’s inception in 2008, the 6th SIPF Open Call featured an even greater diversity in photography from South-East Asia and around the world. It was also the first time the festival had actively reached out to photographers in mainland China.
To explore the SIPF’s 10-year journey both materially and as a concept, the idea of slit-scanning was conceived as a process that represented the passing of time. Images from previous Open Call exhibitors were slit-scanned and used to create the key graphical elements of the campaign—pictures that were in and of themselves ‘created over time’. The images were further composed into photo globes, hinting at an open and democratic platform for showcasing photography.
We also worked together with visual artist Kevin Fee to produce the promotional video for Open Call, with music courtesy of acclaimed Singaporean band, I Am David Sparkle.