+ More Information
Arrive is a travel service based out of Singapore and Bangalore. Through a combination of self-learning algorithms and over-the-phone concierges, Arrive is an app that aims to simplify travel for a customer base that is sophisticated and well informed, but usually time-poor.
We initiated a series of research sessions with Arrive’s founders and helped them articulate the brand’s core values with a key question: What does it mean to Arrive? The findings were used to create an in-house brand book, which contains a set of visual and language guidelines that employees can implement across the service’s communication platforms. We further refined the design propositions through a new brand narrative ‘Make Travel Easy’. This serves as an ethos to unify internal decision-making and inform both the rhetoric and visual language of the brand.
Since the manner of speech is pivotal in an app that is primarily steered by an AI-driven assistant, with the help of copywriter Manish Melwani, we established a voice that would speak to a key demographic. The service’s content is expressed through a script that prefers brevity and simplicity instead of tiresome quips. It focuses on getting a customer from Point A to Point B effortlessly with their enquiries, which resonates with Arrive’s core objective of delivering a simplified travel experience.