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Supplies & Co. is a brick-and-mortar lifestyle store in Singapore that offers curated clothing and lifestyle pieces from Japanese and European labels. Practice Theory conceptualised a campaign for Supplies & Co. in anticipation of their store reopening and the launch of their Spring/Summer collection.
The campaign is driven by the narrative ‘Life’s Uniform’ and takes inspiration from the utilitarian- and heritage-focused appeal of the store’s products. This is expressed through imagery and a typographic expression that is raw, urban, honest and immediate.
Photography: Studio Periphery