+ More Information
SgGoesGlobal is a year-long campaign initiated by IE Singapore to highlight both the crucial role that internationalisation plays in sustaining future growth for businesses, and the agency’s potential to help Singaporean companies achieve their goals.
Practice Theory devised a campaign that brings into play the compelling stories of existing IE-assisted companies. These stories are crafted in an authentic voice to highlight both the struggles and successes of starting a business. We were conscious about weaving in the agency’s message less overtly, and hence executed the campaign with emphasis on the beautifully shot imagery, engaging content and well-crafted narrative arcs.