+ More Information
Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, California. Practice Theory was commissioned to art direct the global campaign for Beachbody Gear’s Fall/Winter ’18 collection.
Movement, energy and poise of athletes took centre stage for this season, with bright background colours chosen to contrast with the more subdued colours of the Fall/Winter range. The season’s tagline, Gear Up, was also featured prominently across all imagery.
Photography: Studio Periphery
Hair and Make Up: Eric Tan / Palette Inc.