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Beachbody is a worldwide leader in health and fitness headquartered in Santa Monica, California. Practice Theory was commissioned to art direct the global campaign for Beachbody Gear’s Spring/Summer ’18 collection.
Focusing on its highly technical performance apparel and footwear, the campaign imagery and lookbook design were conceptualised around the season’s tagline — Engineered for Performance.
Photography: Studio Periphery
Hair and Make Up: Eric Tan / Palette Inc.