+ More Information
Practice Theory was commissioned to design UOB’s 2018 Investment Outlook reports, a comprehensive document intended to highlight the bank’s financial outlook and broad investment positions to its high-net-worth customers.
The publication broke the mould of traditional financial reports with a refreshed visual language. Distilled from the bank’s core value of ‘trust being the foundation of lasting relationships’, a single bold line was adopted as a graphic device to develop the language. The accompanying infographics were also given an updated interpretation with a bold and unexpected combination of the bank’s corporate colours.