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Studio Periphery have a portfolio range that stretches from architecture and interior spaces to lifestyle and fashion photography, forming one of the most dynamic photography collectives practising in Singapore today. Practice Theory was engaged to design their visual identity, collaterals and website.
Drawing inspiration from the collective’s idiosyncratic name, Studio Periphery’s visual identity is devised as a typographic system that frames the perimeter of different surfaces with essential information. The restrained typographic language is applied across all the collaterals, accompanied by a fluorescent orange accent that subtly stands out in the user’s peripheral vision, allowing the photographic works to take centre stage or stand confidently on their own.
The choice of orange also serves as a quiet acknowledgement to Turnover’s album, Peripheral Vision, which was on heavy repeat when Marc and Guo Jie were in the process of naming the studio.